Aritco Lift

Aritco is a world-leading manufacturer of platform lifts and home lifts with 140 resellers all over the world.

The company was founded in 1995 and has about 100 employees today. The head office and the production is found in Kungsängen outside Stockholm.

Configurator and CPQ for lifts at Aritco Lift


  • The large amount of resellers requires a system which is easy to learn and use
  • Earlier experience from a sequential configurator showed the importance of being able to make the selections in any order
  • Every floor, door and glass section should be configured apart from the other
  • A drawing should be generated automatically based on the choices made in the configurator
  • The locations of the doors and glass sections need to be checked to avoid collisions
  • The user accounts should be integrated with Microsoft Dynamics CRM
  • The order placement should be integrated with Microsoft Dynamics NAV


The users consist of sales managers at the resellers, distributors and subsidiary companies around the world and also sales managers and order management at Aritco.

With COMBINUM our resellers can get a quote with the correct price and a customer drawing within a few minutes.

Ardalan Rahimi Balov, Digital Operations Manager at Aritco Lift


Aritco’s configurator is available online for registered users.

The configuration starts at the lift level. There are a lot of options for the lifts, but the most important ones are the model, the total lifting height and the number of floors.

Child configurations for floors, doors and glass sections are created automatically based on the choices made in the parent configuration.

Parameter values like, chosen power supply, are inherited from the lift level down to the child configurations and participate in their rule set.

A drawing is created dynamically, by the module COMBINUM Graphics, while the user configures the lift. The drawing is shown in the browser, but can also be downloaded in the formats DXF, PNG and PDF. The drawing is also attached in the automatic order acknowledgement sent by email.

Another area of use for COMBINUM Graphics is to display the color for the chosen RAL code.

Collision controls are done continuously for all doors and glass sections. If two doors or glass sections overlaps each other or if the top edge on a door goes outside the top of the lift shaft an error message is shown and the quote can’t be approved.

When the user places an order for a lift in COMBINUM an order is also automatically created in the ERP system Microsoft Dynamics NAV with associated order data. During order planning the lift configuration with selected options is retrieved from COMBINUM to generate a Bill of Materials in Dynamics NAV.

The user accounts in COMBINUM and in Microsoft CRM are synchronized both ways through an integration built with web services on top of each system. This means e.g. that if a user changes his password in one of the systems it will change the password in the other system as well.

Ardalan Rahimi Balov, Digital Operations Manager at Aritco Lift AB

"We were looking for a sales configurator which is easy to use and that can manage globalization since we have about 140 resellers around the world, who uses the configurator. At the same time the system needed to be easy for us to maintain and develop since we have a complex product which can be configured in several levels and combined in millions of ways."

"With COMBINUM our resellers can get a quote with the correct price and a customer drawing within a few minutes."

"The system is integrated to our ERP system Microsoft Dynamics NAV which means that data as well as orders created in COMBINUM goes straight in to the ERP system. The integration also allows COMBINUM to present information from the ERP system to the customer like delivery week, order state and more."

"COMBINUM has simplified and secured our order process and at the same time made our work more efficient at Aritco."