CEO of In-process Sweden AB
3D visualization increases sales
Do you remember WordPerfect in the early nineties? You edited documents in a text editor that showed commands like [Center] in clear text. Today, no one would dream of using a word processer without WYSIWYG - what you see is what you get.
This trend is now coming widely to CPQ. You have probably seen it already in tailormade configurators for consumer products like cars, furniture, or villas. The same trend now comes to B2B markets. Customers expect to see what they will get as they pick among the product’s options.
Seeing is believing
There is wisdom in the old saying that “seeing is believing”. When a customer can see the final product, it increases confidence and trust, and the result is improved online conversion rates. Or as Forbes states in an article from 2019, “visual configurators are revolutionizing CPQ”.
How do you succeed with a visual configurator?
A common mistake is trying to wrap a solution around existing CAD models. The result will likely be a slow web page that requires plug-ins, a high band width and will not run on all platforms.
Needless to say, 3D visualization inside a sales tool should run smoothly over the internet, on any device and even with limited bandwidth. For this you need the speed and power of the HTML5 web standard.
Clever brains have figured out ways of getting 3D performance for games inside a web browser and this is also the right option for visualization.
Go with a standard solution
Combinum has an out-of-the box solution for embedding and driving 3D models.
This solution gives the lightweight, high performing visualization you need for a state-of-the-art sales tool.